Ron Mertens’ blog

I just finished reading another book – The 4-hour workweek. My friend Costy recommended this one. It’s basically about the ‘New-Rich’ – these guys are not rich in money, but rich in time. The author tells us that we should not work 40 years to enjoy a retirement – but rather have mini-retirements all the [...]

I just finished ready a new book ‘Building Findable web sites‘, by Aaron Walter. This is part of my quest to learn SEO. So what’s my verdict? I’m not so happy with this book. The idea is good – talking about ‘Findability’, which is more than SEO. He defines the findability of a web site [...]

I just finished reading ‘Guerrilla marketing’, by Jay Conrad Levinson. You hear a lot of talk about Guerrilla marketing in web 2.0 firms – they usually mean ‘free marketing’ as in no-ads, usually forum posting, comments, social marketing, digg, etc.  In fact this is not what Jay (which coined the term 20 years ago) meant. [...]

Jin over from Displayblog.com has interviewed me about OLED-Info. It turned out to be a funny little interview, click here to read it.

I just finished reading an interesting book – ‘The Domain Game‘. My friend Ingvar Grimsmo recommended this one. The book is about the Domain-Name industry – investing in domain names, and making lot’s of money (either by later selling the domains, or by using PPC ads in their domains – domain parking). There are some [...]

As part of my quest to ‘taste’ a bit from several religions, I started reading the Tao Te Ching. I was rather happy with it. I’m also playing with iGoogle these days, and to my surprise there was no ‘Tao Te Ching’ widget! So off I went, and created one. For some reason I can’t [...]

I just finished reading “Something Happened” by Joseph Heller. It was a difficult book, but it was quite good, as well. Hopefully we can be better parents and people

I just finished reading a great book – Jennifer Government (by Max Barry). It’s a fun packed, er, book. The idea is that the US has gone totally capitalist – no taxes, government has almost no power, people use their company name as surname (John Nike) and the police needs to raise money before it [...]

A few years ago Michal and I decided that we don’t want to have TV anymore – we disconnected from cable, and ever since we don’t get any TV. We do watch DVD movies and TV series still. I had just finished reading a fascination book – ‘Four arguments for the elimination of TV‘, by [...]

My latest book was one of the most fascinating I ever read – Influence, Science & Practice by Robert Cialdini. It’s really recommended – he talks about the way people can be influenced to do things they didn’t wanna do – with lot’s of interesting research data and findings. It’s really funny and interesting and [...]