Archive for February, 2009

Feb 23 2009

Guerrilla marketing

Published by Ron Mertens under Books

I just finished reading ‘Guerrilla marketing’, by Jay Conrad Levinson.
You hear a lot of talk about Guerrilla marketing in web 2.0 firms – they usually mean ‘free marketing’ as in no-ads, usually forum posting, comments, social marketing, digg, etc.  In fact this is not what Jay (which coined the term 20 years ago) meant.
Guerrilla marketing [...]

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Feb 23 2009

New web site about Pico Projectors

Published by Ron Mertens under OLED, Web Sites

I’ve created a new web site, focused on Pico Projectors.

As their name suggest, pico projectors (or pocket projectors) are tiny devices that can project huge images. They are so small that they can actually be embedded inside phones, for example, and indeed Samsung will soon launch the first phone with a projector. The display itself [...]

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Feb 19 2009

New theme for my blog…

Published by Ron Mertens under Personal

After years (really!) of an old plain blog, I upgraded to the newest Wordpress, and also updated my theme…. I hope this looks better now

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Feb 12 2009

OLED article in Haaretz

Published by Ron Mertens under OLED

My OLED article is now live in haaretz. I think it’s a good introduction text (in hebrew), if you always wanted to know what those OLEDs are that I keep talking about…
Anyway, at least for now that article is linked to from the main page of the Haaretz. Me happy

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Feb 09 2009

Feeling lucky?

Published by Ron Mertens under Uncategorized

A friend of mine (hey Gal!), who’s one of the founders of Play65 (backgammon playing and gambling site) has founded yet another startups (together with the same guys I think as before) – Plus500.
This time it’s an online trading tool – you can trade Stocks, Indexes, Forex and commodities. I think it’s more like gambling [...]

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